The intent of the project is to design a unique health, fitness, and wellness
enhancement opportunity, for the surrounding areas of Latrobe and Unity
Township completely different from the expected norm of the industry. The facility
will be called My Fitness Kitchen„. The naming comes from the concept of
My in that it is all about you the moment you enter the facility. This its all
about you approach is reflected in both the intake process and various
personalize programs, services and amenities not delivered at traditional
facilities. Fitness to acknowledge it is a fitness facility where both the cardio
and strength exercises will be available for healthy lifestyle. Where as Kitchen
is to symbolize the importance of nutrition and where results are either won or
lost in the pursuit of healthy lifestyle when combined with the successful
synergistic mix of cardio, muscle and supportive nutrition. Finally in the naming
process, we wanted to be different and build a brand around a name that mirrors
our business model when compared against the traditional fitness business
model that is either scaring away the majority of the population or failing to
provide success to many of their own members today.
The purpose of My Fitness Kitchen„ is to provide the local residents with a
facility that offers an intimate environment, high end appeal, superior customer
service, and services developed for our ideal member. Our ideal target audience
includes individuals with pre-existing conditions, overweight and clinical obese
population, time-sensitive individuals, children with pre-existing conditions, sport
specific athletes, and individuals who are looking to become healthier, stay fit, or
improve overall quality of life. The basis of My Fitness Kitchen„ is developed
around a unique approach to curb the unwanted uneasiness that our ideal
targeted member have as they enter this type of setting.
It is our goal to provide a non-intimidating atmosphere geared towards
providing exceptional services to promote greater health and goal oriented
achievement for our members. Our atmosphere is designed with a different intent
than most fitness facilities. My Fitness Kitchen„ will allow our members to feel
welcome and secure, unlike many other hardcore or health club settings. Our
purpose is driven to provide comfort for the population that may feel insecure with
exercise while providing a facility for all individuals regardless of fitness level or
interest to feel welcome to achieve their goals.
The idea of My Fitness Kitchen„ came from our belief that most, if not all,
health and fitness achievements, are made, or lost, in the kitchen. One key goal
is to provide the opportunity for individuals to change their eating habits through
educational classes, nutritional counseling and coaching, meal development, and
onsite cooking demos. All of this will be provided in the state- of- the-art kitchen
located upon entering the facility. The Kitchen will also serve as the front desk
and membership sales area. We want to make our sales process one of our
Unique Selling Propositions (USP) that people talk about rather than fear. We
believe there is no better way than having the membership sales process
performed in a setting traditional known for ˜cutting bread among friends. Added
to the Kitchen USP will be daily recipes with periodic daily samples for members
to taste and take home to prepare for themselves.
Another goal of the design of the facility is to eliminate the uneasy they are all
staring at me attitude upon entrance as with most health clubs. The entrance is
designed to create a warm welcoming atmosphere. The entrance or lounge area
Kitchen will include the state-of-the-art kitchen as discussed above for the front
desk area, social lounge area, and juice and refreshment bar. All of this is
designed to appeal to all individuals and provide that friendly family feeling before
and after you leave the workout area.
We at My Fitness Kitchen„ believe that there are several critical
components to health, wellness, and fitness success. Our business model is based around delivering services that will focus on 1) Supportive Nutrition
Behaviors 2) Concern for muscle 3) Tasking the Cardiovascular system 4)
Relaxation and 5) Recovery. We believe that most individuals have not been able
to piece all five components together thus creating a negative environment. At
My Fitness Kitchen„, we focus on these components the day a member joins.
Upon joining, each member will receive a personalized health consultation. This
consultation is a uniquely designed intake process to determine each members
goals and Y factor (emotional motivation) while learning about each individuals
past medical history, medical complexities, physical complexities, personal
availability, and steps necessary to gain success. The consultation has been
developed over years of experience through the fitness industry, commercial
sales, and through physical therapy. Following the completion of the consultation,
members will have several different services to assist with their health
transformation.
Some of the services we plan on including are personal training, nutritional
counseling, group fitness, educational seminars, and general orientations, as well as sport and member specific classes. Several specialized services will be available for
those individuals who have specific medical needs. This will include our Next
Step Program for physical therapy, Phase 4 Hearts Plus program, Pre and Post
Natal program, and our Y.E.S© Youth Exercising Safely program. Y.E.S© has
been recognized by fitness industrys NOVA 7 for it innovation in programming
geared towards providing education and nutritional services to improve childrens
activity level and overall fitness.
Other unique programming will be the use of advance development products
by Star Trac Fitness. My Fitness Kitchen„ will capitalize on these products to
help existing exercisers as well as the health-seekers with initiating or improving
their health and fitness experience through assistance, tracking,
awareness/education, accountability and motivation. Such products include the
KOKO Smart Trainer, Fitness Download Station FitP3 player and Digital Signage.
My Fitness Kitchen„ strives to break the unwanted trend seen with the 86%
of non-exercisers. This facility is to provide local and visiting residents with the
health and wellness answers that have been missing in their past and current
fitness models. We at My Fitness Kitchen„ have one goal in mind. We want to
be the leading health and wellness resource in the area providing residents with
an opportunity for fitness success. We believe as our societys overall weight
increases and general health declines that with this opportunity, My Fitness
Kitchen„ will be the unique facility that many Americans are missing, and have
been waiting for. With the right area and partnership this success will be
inevitable.
So come visit and see what we are all about.
My Fitness Kitchen | Latrobe, PA Health Club & Fitness Gym
